Role: Web Design & Development
Tools: Figma, Webflow, CMS Integration
Focus: Accessibility, Responsive Design, Brand Implementation
Movement Identity is the official website for Ctrl+Alt+Reclaim, Europe’s first youth-led movement for tech justice and digital rights. Formed in 2024 by young activists from across Europe, the initiative advocates for a digital world where technology serves people — not profits.
The goal of the project was to translate the provided brand and identity guidelines into a compelling, accessible, and user-friendly digital presence that communicates the movement’s message with clarity and energy.
Working from an existing visual identity and tone-of-voice guide, I designed and built the website in Webflow, ensuring the design system and brand elements were implemented consistently. This included careful attention to typography, color balance, and dynamic layouts that reflect the movement’s youthful, activist spirit.
I focused on creating a site that feels bold yet approachable, with clear navigation, well-structured content, and engaging visual hierarchy. The build was CMS-friendly, allowing the team to easily manage press updates, campaigns, and movement news without external support.
In addition, I optimized the site for performance, SEO, and accessibility, ensuring that it works smoothly across all devices and meets modern web standards.
The finished website captures the energy and mission of Ctrl+Alt+Reclaim — combining professionalism with the creativity and authenticity of a youth movement. It provides a strong foundation for storytelling, outreach, and media visibility while staying true to the provided brand identity.
Movement Identity now serves as the movement’s central hub, helping it connect with supporters, engage policymakers, and amplify the voices of young people across Europe.
